Beaumont, not to be outdone

Not to be outdone by Alameda Park or Olmsted Park or any of the dozen-plus subdivisions beginning to spring up about this time, the Columbia Trust Company commissioned their own artwork (and copywriter) to sing the praises of their development. Take a look:

Beaumont Ad, The Oregonian, May 1, 1910

Beaumont Ad, The Oregonian, May 1, 1910

If you squint just right at their ad, you can imagine Wisteria or NE 42nd Avenue curling down from the ridge. But when this ad ran in the spring of 1910, the big improvements in Beaumont–paved streets, sidewalks and graded lots–were still more than a year away. In fact, real estate folks in existing developments like Irvington went out of their way to point out that places like Beaumont and Alameda Park were just pipe dreams, and only they were able to sell actual houses on actual lots in neighborhoods with actual paved streets. Competition for buyers was as fierce as the pace of homebuilding, which was faster and more ambitious than anything before or since.

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