Wilshire Market is now Fire and Stone

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The transformation is complete.

We had a sneak preview dinner last night at Fire and Stone (3707 NE Fremont), which opens today, and can testify that the transformation of Wilshire Market is now complete. We’ve been watching this Beaumont-Wilshire neighborhood building for about a year now, and appreciating its history in the neighborhood: built in 1923 and operated as the Wilshire Market and Grocery by Solomon Barrigar and Albert Mumler, this business served local families and provided sweets and sundries for generations of school children walking to and from nearby Beaumont School. In its early years, it was one of more than 750 small markets where Portland shopped for its groceries.

Today, it’s an attractive bakery and restaurant with a menu that features full dinners like roast chicken, ribs and roasted fish, wood-oven pizzas, salads and bread. During the sneak preview dinner, attended by hundreds of curious supporters and business partners, the building came alive and many remarked about remembering Wilshire Market. There are some clues to its former life:

  • Check out the transom windows preserved by owner Jeff Smalley and now displayed on an interior wall. These windows once ran the length of the south and west sides of the building and many of the panels served as advertisements. Jeff has saved some of the nicest examples.
  • Speaking of windows, of course there is the Padrow Pharmacy window, which we’ve been investigating for Jeff. Additional pledges continue to arrive (thank you) and we’re submitting a grant to Coca-Cola (the original window’s sponsor) to help with the restoration. You can read more about the window here and here.
  • The new doorway at the southwest corner returns the building entrance to its original position. Nice touch.
  • Exposed structural and building systems inside let you see back in time. There’s plenty of new framing material, ducts and electrical wiring, but some of the work from 1923 is still visible.

Can you find other clues?

During a time when many developers start their work by demolishing an existing old building to make way for the next big thing, we’re pleased to see one business that has kept the historic structure and even built part of its identity on its history and character. This is a trend Portland needs to support.

 

Padrow Window Design

Sign designer Brad Ellsworth has been busy. Replica design above, existing window below. Take a look:

Padrow Windows

AH readers have pledged $350 so far and we need about $1,500 in pledges before we can give Brad the green light to actually get the work underway. Additional pledges or suggestions?

 

Help Renovate the Padrow Window at Wilshire Market

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The old Padrow Pharmacy window at the former Wilshire Market has sparked plenty of conversation in recent weeks. We were visiting the building this week when one driver pulled to the curb to ask when the new pharmacy would be opening. Ahem, well, it’s been a few years…

AH readers and neighbors who have been following will know the pharmacy window was accidentally revealed a couple years back when the former market owners were doing some remodeling and exposed it under the siding. It was definitely a novelty, and they framed it out and let it be seen again as a kind of a community service, and out of respect for the past.

The window itself is a time traveler, and has known better days. It’s actually two panes of glass, joined in the center by a steel joint. The paint is badly faded and in some cases unreadable.

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A detail of the window showing the chalky, fading, peeling paint. The original paint was applied to the exterior of the window and hasn’t worn well over time.

 

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The window was tagged by a vandal in October.

Along the bottom of the glass, the ad seems to suggest hand-packed ice cream may have been sold by the pint, or possibly the quart. With a little imagination, you can fill in the blanks and guess that Padrow’s also sold cosmetics along with the cigars (by the box), sundries, and box candy. No question they sold Coca-Cola, that much is front-and-center in red paint. In fact, according to second-generation sign expert Brad Ellsworth, Coca Cola probably paid for the painted window advertisement.

Part of the reason the window is in such tough shape is that it’s painted on the exterior, exposed to all the elements. Over the years, the paint has flaked off and dried, lost its pigment, and is little more than a chalky substance on the exposed surface of the glass. It won’t last long.

Fast forward to the new owner, Jeff Smalley, who for the last six months has been transforming the former 1923 commercial building into the new Fire and Stone restaurant and bakery. Jeff is a local guy, operates out of a respect for history and for the neighborhood, and wants to do something to tip his hat to the past. He’s made sure other cool windows, discovered long buried inside the market’s walls, will have visible and prominent locations inside the restaurant. And he’s been wondering what to do with the Padrow window. We’ve been talking about it, and we’ve brought in some local sign expertise to consider the options.

And then, on an evening a couple weeks back, someone spray painted graffiti on the window. Because the new tag was painted directly over the crumbling old paint, that almost ended the discussion about trying to restore the window. Focused on all the other details of getting the business up and running, Jeff was ready to just pull it out and forget about trying to do something nice.

But that’s where we came in, and after the AH post about the tagging, we heard from several readers who offered to make a donation to help bring the window back from the brink.

Enter Brad Ellsworth of North Pacific Sign and Design. Brad and his brother Curt took the company over from their dad who started his sign business about the time the Padrows opened the pharmacy (early 1950s…the pharmacy was actually a stand-alone business that had its own address even though it was in the same building as Wilshire Market). Brad and Curt grew up in the neighborhood, sent their kids through Alameda and Beaumont, and have a relative who worked at the Wilshire Market in the 1970s. Brad even has a hunch who painted the original window way back when. Let’s just say they’re invested in trying to figure this out.

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Brad Ellsworth (left) and Jeff Smalley examine the Padrow Window.

So after having a good look at the window and considering the possibilities, here’s the plan:

Jeff wants to keep the Padrow reference even though the window is not long for this world. So Brad is working from the original design and will create as faithful a replica as possible on the same glass, painted on the inside this time to keep it safe from the weather. Jeff’s going to talk to Coca-Cola and see if they might be willing to help with the cost. And AH readers are invited to make a donation pledge if they’d like to help (just drop me a note and I’ll get in touch with you). Brad estimates the job is probably in the $1,800-$2,000 range. Once most of the funds are in hand, we’ll ask Brad to start work. He’ll actually do the work on site, starting with cleaning and preparing the existing glass and then painting it all back. Should be interesting to watch.

So, here’s the challenge, readers. Want to help bring back the Padrow Window? I’m taking pledges right now (and have made my own of $100). If you are interested, drop me a note or leave a comment here and I’ll be in touch.

Wilshire Market Update

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We dropped in on Jeff Smalley at Fire and Stone on Fremont this afternoon to see how his remodel was doing. If you’ve been watching, you can see for yourself that the colors are emerging and things are happening behind the paper on those windows.

Jeff says lots of people are asking about timing: looks like opening in early December. Plumbing and electrical work should be done by Thanksgiving, and then there is time to train staff and get things fully operational.

He’s been pleased to see writers on the internet anticipating the restaurant, including Portland EaterPortland Monthly, and of course our earlier post about the building and the business.

Here are some pictures of the interior from earlier today:

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Looking toward the main entry from the bar area.

 

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Looking toward the main dining area. The bakery and “take out” area is in the background–accessed by its own door on the east end of the building–where the wood-fired oven will reside. The windows are a dominant feature both inside and outside, illuminating on a sunny, cold fall afternoon.

 

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The trim pieces (called dentals) along the cornice at the top of the wall were milled from several of the original wood beams removed from inside the building. The windows will receive an awning and during the summer, there will be tables outside.

Speaking of windows, stay tuned for news here in the next day or so about the historic Padrow’s Pharmacy window. Interesting plans are underway.

Wilshire Market Building Comes Back to Life

We’ve been watching with interest as the remodel work progresses at Wilshire Market (3707 NE Fremont). The term remodel might be a bit modest for the amount of work going on there, stripping the building back to its barest bones, but keeping some of its most interesting aspects.

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Remodel might also imply that it’s going to continue being Wilshire Market, which we know not to be the case. Business owner Jeff Smalley is in the process of transforming the building into Fire and Stone, a wood-fired bakery and café. As a nearby neighbor, we’re looking forward to that part, as well as being able to see and appreciate some of the original components of the building.

We dropped in for a visit with Jeff this week and were amazed at what we saw, and at his vision for the new business.

First, about the building.

Built in 1923 as the Wilshire Grocery and Market Inc. by partners Solomon N. Barrigar and Albert P. Mumler, the business name has essentially stayed the same, but the building has had a few facelifts.

The front door, which we believe originally faced the corner, has moved around a bit. When deconstructing, Jeff and his carpenters found clues to other doorways: one in the middle of the south wall; the one that has been most recently used near the southeast corner; and a separate entrance in the northwest corner associated with a small pharmacy.

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The once and future entrance at the corner of NE Alameda and Fremont. What was the original entrance to Wilshire Grocery and Market, will be the main entry to the new restaurant Fire and Stone, opening this fall.

The pharmacy has left another big clue: the window on the west side of the building, which you can see to the far left in the photo above. The former owners preserved the window and put it on display for passersby during work completed a few years back.

Padrow’s Dispensing Pharmacy shows up in newspaper advertisements and city directories from 1950-1960 as a business owned by Western Drug Company and in operation at its own address (3701 NE Fremont). How it related to Wilshire Market has so far been beyond anyone’s memory that we’ve spoken with (can any AH readers please shed light on that?), but by all accounts it had its own door–just to the right of the window–and its own identity separate from Wilshire Market.

A fascinating feature of this building buried for at least 50 years is a full set of transom-type windows running the length of the south and west walls above the main windows.

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Looking at the south wall. Note the transom windows above the main windows: 36 panes in all.

They were covered up sometime in the 1940s or 1950s (educated guess) when other things were rearranged in the building (more on that in a moment). 36 of these transom windows tiled the entire south face of the building, prompting Jeff Smalley to observe that it must have been downright hot in the building during the summers. Maybe that’s why they were covered up long ago. Some of the transom windows on the west side had advertisements painted on them like this:

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Smalley has saved the hand-painted windows and will be displaying them inside the business. As for the transom windows, Smalley is liberating that space and opening it up again to light, though the original framing had to be replaced due to damage done during the rearranging a half-century or more ago.

Other rearranging done over the years included an addition to the north side of the building that added a residential apartment and storage area. In fact, the last proprietor of Wilshire Market lived on the premises. Smalley will utilize some of that space for storage and for employee break room space.

Do you have photos or favorite memories from Wilshire Market? Send them along and we’ll share them here.

Now, about the new business: Fire and Stone.

Jeff Smalley at the bar, Fire and Stone

 Jeff Smalley, owner, Fire and Stone.

First things first: Jeff Smalley has a history with bread. He spent seven years as a manager at Grand Central Bakery. He worked at Portland French Bakery, where he launched a new line of bread. And most recently, he was the bakery manager at New Seasons for the last seven years. Jeff knows his bread, and he knows good food. As a plus, he’s also learning a lot about old buildings.

Fire and Stone will feature a large wood-fired oven that is at the heart of the whole operation. A bakery and take-out area with its own entrance will reside at the southeast corner of the building. When you walk in the door—and from just about everywhere inside—you’ll be within sight of the big oven. Seating for 70 in the dining room and 10 seats at the bar should hold a good crowd, and during the summer, tables and chairs will be out on the sidewalk and large sliding windows along the south and west side will be open to the air. Jeff is adamant about being a good neighbor and about wanting the business to be a place where the neighborhood enjoys getting together for good food and conversation. He lives here too: the Smalley family has lived in the Cully neighborhood for 12 years, where Jeff and his wife have restored an older home.

A few other details Jeff pointed out during our recent visit: the tables, chairs and booths (under construction off-site right now) are all being made of seasoned, beautiful wood salvaged from a 100-year-old barn and fashioned in Prairie School and Mission style. The floors will be polished concrete, lending a slightly industrial feel. The exterior will be painted stucco. Inside, expect to see photos of Wilshire Market from the past, in-progress remodeling photos, and maybe even some history about the Beaumont and Alameda neighborhoods (ready when you are, Jeff).

Now for the $64 question: When will Fire and Stone open?

Jeff has been shooting for Labor Day all summer but with that come and gone, has readjusted his sights on the end of October. As an observer and participant in construction projects over the years (and as a lover of good bread), we hope he’s right but are thinking it’s looking more like Thanksgiving.

Whenever it’s ready, the business will add an attractive new venue for a get-together and good food, and serve as a place to remember and appreciate how the past has shaped today and the future.

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