The Storefronts of Northeast Alberta

There’s something about the pride of ownership, of hopefulness, of service that comes through in simple portraits of small business owners standing near an open door, their businesses behind them, wares in the window. We loved the recent photo of John Loyd, arms folded, in front of his butcher shop at Killingsworth and NE 15th. We could look at and wonder about pictures like these all day.

Thanks to the City of Portland Archives, we’ve come across a few more—taken on NE Alberta in the early 1930s, between NE 20th and NE 23rd. The photos came to us without any identification—a challenge we love—so we’ve spent some time this week in research mode and revisiting these places trying to piece together the basics of their stories. Each image is worth taking time with. Click in and have a good look around for the details, sense that pride of ownership, look for clues, watch for the reflections in the window. And think about change, which is so clearly evident on ever-changing Alberta.

F.L. Carlo Shoe Shop – 1931

Courtesy of City of Portland Archives, image A2008-001.34

How can you look at this photo and not smile back? The proprietor’s friendly smirk, hand jammed in pocket of pin-striped trousers, carefully organized window tableau of shoe care products, orderly line-up of tools on the wall. I’m bringing my shoes here. This is 749 Alberta, which after Portland’s Great Renumbering became 2215 NE Alberta (north side of the street). While the building is still there, its façade has been reconfigured several times over the years. This is about as close as we think we can come today:

2215 NE Alberta (detail), 2017

Here’s what we learned about our smiling shoe repairman. While the name on the window says Carlo, we believe he is actually Ciarlo, one of a family of Ciarlos who ran shoe repair shops in several Portland neighborhoods during these years. Emilio and Mary Ciarlo and their seven children lived in southwest Portland’s Italian neighborhood. The couple immigrated to the US in 1900 from Serra Pedace, Italy (in the south), and Emilio set up a shoe repair shop downtown near SW 2nd and Madison. Two of his sons (all of the kids were born in Oregon) Giuseppe and Vincent, also had shops in Westmoreland and out on SE Foster.

City directories for the early 1930s list this Alberta address as “Emilio Ciarlo,” but here’s what we think: Emilio helped set up his younger sons here on Alberta as they got their start. We don’t think this is Emilio: in 1930 he was 57 years old, plus his immigration papers indicate he was missing most of his left hand. Our guess is that this is son Louis Ciarlo (age 21 in the 1930 Census), who along with his 19 year-old brother Frank were just starting out in the shoe repair business. Our guess is that “F L Carlo” is likely Frank and Louis Ciarlo. It was not uncommon for immigrants of the day to simplify or “Americanize” their names. In fact, Giuseppe’s shop in Westmoreland was called American Shoe Repair.

The “rest of the story” on this is that their business operated at this address from 1930-1932, but the storefront was vacant after that until the late 1930s. Later city directories show Louis as a driver and Frank as a machinist, though brothers Giuseppe and Vincent stayed with shoe repair throughout their lives.

An unknown in the midst of this and the other two moments in time is the motive and identity of the photographer. Was he walking up the street taking pictures for a small fee? Was he as fascinated as we are in the stories and adventures of the small business owners? Was he thinking about the future? Look carefully in the reflection of the window at Ciarlo’s and you can see the head, cap, white collar and shoulder of our photographer (you can also see a billboard reflected from across the street). Hmm.

 

H.B. Olsen, Watchmaker – 1932

Courtesy of City of Portland Archives, image A2008-001.32

One block west and across the street from Ciarlo’s was H.B. Olsen, Watchmaker at 734, which became 2112 NE Alberta. Built in 1908 when Alberta was still a dirt road, this building still stands though it has seen major modifications and better days. A small residence is located at the rear of the shop and on the second floor. It’s just next door to the east from the American Legion Post 134. Here’s the same view today:

2112 NE Alberta, 2017

Halver B. Olsen and his wife Marie immigrated to the US from Norway in 1902 and lived in Minnesota before moving to the Portland area in 1926. When this picture was taken, Marie had recently died and H.B. had moved from the upstairs apartment attached to this business where the two lived into a rented room in a family house just up the block. He was 52 years old in 1930, no children. H.B. ran his watch and jewelry repair at this address until 1935 and then he disappears from the city directories.

The rest of the story on this building is described by another old photograph fanatical researcher like ourselves like this:

It also served as a “restaurant & deli (1916), shoe repair shop where one of owners died of stroke on premises (1917-1922), “store” (1924), coppersmith’s shop (1924), barber shop (1925-26), “Alberta Food Lockers” (1948), “Bud’s Plumbing Co. (1956), upholstery shop (1983). The property was for sale and vacant for several longish intervals during 1960-64. It had a 2 BR, 2BA apt. upstairs.”

That excerpt, by the way, is taken from comments posted on an outstanding blog we follow and recommend called Vintage Portland, which is run by the City of Portland Archives and Record Center and regularly features old photos drawn from the city’s collection. This one appeared there in November 2013.

 

Irving Market and Grocery – 1932

Courtesy of City of Portland Archives, image A2008-001.31

Of all three photographs here, this building façade is closest to its original shape, at least for the moment. When we dropped by recently, construction was underway. Whenever we see chain link fence out in front of an old building, we get nervous.

2022 NE Alberta, 2017

This original old photo came with little identification, simply the “Red and White Store, 718 Alberta.” We’ve determined it was actually known as the Irving Market and Grocery during its short life, operated by David and May Irving, who we suspect are the couple to the right. His military records—he was a WW I soldier—indicate he was six feet tall. David was born in Canada and May was from England. Did they meet during the war? In the 1920s, they ran several small grocery businesses in Portland. The couple owned a home not too far away in Rose City Park.

We’ll remember from our recent post about Gwaltney’s Red and White Store on Killingsworth that these independently owned stores were everywhere. The Red and White franchise enabled Mom and Pop businesses like the Irvings to set up shop by buying Red and White branded merchandise, marketing materials and even store shelving. In the mid 1930s, there were 6,700 Red and White markets nationally. We had several in the neighborhood.

This building on Alberta was vacant in 1930 before David and May were on the scene, and the Irving Market and Grocery’s life was short: by 1933, the building was vacant again and remained so until 1937 when the Ray-o-Sun Grocery moved in, and David had gone to work for a large wholesale grocery company.

The subject of small neighborhood grocery stores, as AH readers will know, is close to our heart. We’ve taken an interest in understanding the life stories of local Mom and Pop grocery stores in the neighborhood. Understanding the ecosystem of small grocery businesses at the time also points to how shopping trends, the larger economy and day-to-day life in the neighborhood have changed over the years.

In 1930, we count 208 businesses along Alberta between MLK and NE 33rd Avenue. We’ve gone back through city directories of the late 1920s and early 1930s and have found a vacancy rate for any one year between 15-20 percent, highest in the early 1930s.

An analysis like this also turns up some interesting trends. Here’s a listing of the types of businesses on Alberta in the early 1930s, in descending order by type: 15 grocery stores; nine beauty shops or barbers; seven shoe repair shops; seven tailors or sewing shops; four butchers; four bakers; four pharmacies; four filling stations; four variety stores; four sweet shops; three hardware shops; three auto repair garages; three dentists; three furniture stores; two doctors; two theaters (including the Alameda Theater, which we’ve written about here on the blog); two radio shops; two restaurants; one ice delivery station; and a hodge podge of single shop fronts for plumbers, electricians, painters, real estate agents, sign shops, pool halls, watchmakers (our Halver B. Olsen), hat shop and others, including quite a few residences. And a busy streetcar line connected these businesses with local residences and beyond.

There’s some perspective for you. Radio, ice, hardware?

Part 3: Alberta Bungalow Grocery Restored

Third of three parts: Bringing a great old building back from the brink

store (corner view) (1)

In 2002, with much of its south-side clapboard replaced with T-111 siding, a clear southward slump, rotted floors, and replacement aluminum sliding windows, the bungalow-grocery at NE 27th and Going was crumbling and weeks away from being torn down. Photo courtesy of Chad Crouch.

It’s been a while—regrettably, a very busy spring—but just to refresh from Part 1: In 1910, the neighborhoods around the busy young Alberta Street were at the edge of a very fast-growing Portland. As real estate values and more people caught up with the region north of Prescott and south of Killingsworth, a booming residential and retail area began to grow.

One particular building at the northwest corner of NE 27th and Going merged both residential and retail. In Part 2, we covered how the modest bungalow storefront opened originally as a men’s furnishings store, and was adapted over time and changed hands through the generations, closely integrated with neighborhood life until it went out of retail use in the mid 1960s.

Deferred maintenance began to catch up with the building, and when it was sold to a developer in 2002, the property was well on its way to becoming a vacant lot. Fortunately for the building, an adventurous fixer-upper couple named Chad Crouch and Sheryl Eckrich bought it four months later and began to bring it back to life.

porch exterior-untouched

Missing siding, aluminum sliders and a rotting back porch were the least of the worries. Photo courtesy of Chad Crouch.

“I was attracted to its unusual live-work facade which I thought was very handsome, unique, and proportionally graceful,” remembers Crouch. But he also remembers that it was in very sorry shape. The southeast corner was rotted and sinking. The foundation and the floor of the store had to be completely replaced. The residential kitchen was a disaster.

 

kitchen untouched

The worn-out kitchen in the residence area, looking out the back door toward the porch. Photo courtesy of Chad Crouch.

While it had been almost 40 years since being an active retail store, Crouch and Eckrich found two clues, including a Franz Bread ad and the word “LIPTON’s” etched into window glass. Other than that, the store space held no clues to generations of retail activity. “It was very spare: plaster walls and painted wood floors.  Florescent shop lighting.  No original fixtures, stencilling, or noteworthy mouldings. There was a wood stove taking up a lot of floor space.”

 

new concrete floor

Inside the store space looking toward the front windows. Note the new foundation wall on the right (the building had to be lifted by jacks and the new foundation poured underneath). The new floor shown here is a poured concrete slab piped with warm water to keep the floor toasty during the winter. Photo courtesy of Chad Crouch.

 

guest room walls stripped (1)

One of the few clues to the building’s earlier retail life. An advertisement for Franz bread. Photo courtesy of Chad Crouch.

 

Crouch and Eckrich invested sweat equity and financial capital in the restoration, and did so in a creative way. “We used some of the original wood flooring in a step-up elevated dining platform and perimeter bench in the main room.  It turned out to be more work than it was probably worth, as the planks had been compressed by traffic patterns of 100 yeas of foot traffic. Some hand planing was required to work out the refinishing.  We put up salvaged tin ceiling tiles on the new span joists we ran to accommodate a master bedroom in the 1/2 story above.”

 

DSC00962

A view of the finished store space (front doors and windows are on the left). Note the fireplace, salvaged ceiling tiles, new hydronic slab, and built-in perimeter bench in the former store space. Photo courtesy of Chad Crouch.

 

A gallery of photos was posted on a real estate website when the building was sold in November 2013, so click around and take a look. Chad and Sheryl have done a great service to the future and to the past with their careful, thoughtful restoration. The Smythes, the Coulters and the other proprietors–plus the generations of families and neighbors who bought their groceries and necessities here–would definitely recognize the building and think it’s in fine shape for being 105 years old.

Today, Alberta’s bungalow-grocery is an attractive and vibrant old building that serves as a kind of time capsule for the neighborhood, showing just how nicely old buildings can be restored and repurposed instead of razed and replaced. In a neighborhood where change is the common denominator, this success story holds hope for the future.

 

 

Part 2: Alberta’s bungalow grocery

Second of Three Parts: The life and times of a neighborhood store and its people

You get the picture from Part 1: In 1910, the neighborhoods around Alberta Street feels a bit thrown together and rough-and-tumble. But investment and expansion are impressive. A strong sense of neighborhood identity is emerging (thanks in part to business booster H.D. Wagnon other early business owners, early residents and real estate developers). People are coming from near and far because property is cheaper here than in other eastside neighborhoods and there’s a new streetcar that provides dependable service.

Plus, plans underway for a new Willamette River crossing that in 1913 would become the Broadway Bridge were changing the way people thought about living and working in Portland.

 

Built and Run by the Smyths

Enter Michael and Mary Jane Smyth, shopkeepers from Ireland who were running a mom-and-pop grocery near 79th and Southeast Stark (then known as Baseline Road). Michael was born in Ireland in 1842 and immigrated to the US in 1864. Mary Jane was born in 1850 and arrived in the US in 1875.

By 1910, the Smyths had run several small retail shops in Portland and at least one in eastern Oregon. The couple never had children and may have seen the Alberta District investment as setting themselves up for retirement. At ages 68 and 62, they were starting their new venture at NE 27th and Going somewhat late in life.

The original plumbing permit for the building shows construction complete at the end of September 1910, three years before the curbs and sidewalks were installed by local contractor Geibisch and Joplin, and well before the streets were even paved. According to the Polk City Directory, the Smyths opened their business in 1911 as a men’s furnishings store. By 1914, the listing had changed to dry goods and the Smyths were living six doors to the north, with the residence side of the new building rented out.

Mary Jane died on October 12, 1917 and her funeral mass was held at St. Charles Catholic Church, which was then located near the corner of NE 33rd and Webster, two blocks south of today’s Concordia New Seasons (the parish church relocated to NE 42nd years later following a devastating fire and financial hardships). After Mary Jane died, Michael took a rented room in the neighborhood and continued to run the dry goods store on his own until 1921 when he sold it for $3,375. Michael died on February 20, 1922.

 

The Coulters Take Over: Alameda Park Grocery

William and Isabella Coulter, immigrants from England via Canada, bought the business from Michael Smyth, having seen it advertised in the March 2, 1921 edition of The Oregonian as a “very fine bungalow-grocery.” They had shopkeeping experience from several years in Missoula, Montana. It’s unclear if they gave the store its name, or if they adopted the name used by the Smyths, but there it is, listed in the 1928 Polk Directory as the Alameda Park Grocery.

This is unusual for a couple reasons: 27th and Going is near but not actually inside the Alameda Park plat; and, there was a much more prominent store on the southwest corner of 24th and Fremont known as the Alameda Grocery. This must have been confusing, at least. No word about what that rivalry may have been like, but the 24th and Fremont business advertised widely with its name, and the bungalow grocery with its slight variation never shows up in any newspaper advertising or any other annual Polk Directory.

While the naming convention might have been confusing, we know it to be fact thanks to a photograph from David White, grandson of the Coulters, that clearly shows the name Alameda Grocery painted in big black letters on the side of the store. You can see the store and the letters here over the shoulder of these two best friends: William and Isabelle’s daughter Agnes is on the right and her friend Marjorie Ellis is on left. Taken about 1926, looking east on Going a few doors west of 27th. Photo courtesy of David White.

Looking south toward 27th and Going, 1926

William Coulter passed away in the mid 1920s, and Isabelle took over the business on her own, with help from daughter Agnes, until 1943. This 22-year period was probably the best era for this little building and its business: Isabelle ran a tight ship and took good care of the place.

Somewhere during the Coulter years, this incredible photo was taken, which we have paired with the same view today (spoiler alert for Part 3).

Isabelle Coulter, about 1930, 4601 NE 27th

Isabelle Coulter in front of her store, about 1930. Photo courtesy of David White. Click the photo for a larger view (there’s so much to see here you better take a closer look). Below, that same view today.

Alameda Park Grocery

 

From Retail to Church to Artist Studio

Charles and Vera Fiebke bought the property from Isabelle Coulter in 1943 and sold it on June 20, 1944 to Henry and Ruth Rieckers, who owned the business until 1953. During this time, the business was referred to as “Rieckers” and as “Rieckers Grocery.” A classified advertisement in The Oregonian on March 3, 1953 indicated the Rieckers were retiring and putting the business up for sale, asking $6,500.

On June 24, 1953, the property was purchased from the Rieckers by John Henry Moad and his wife Lucy Jane Moad. They operated the store—as Moad’s Grocery—until 1961 when it was sold to Robert A. and Louise M. Klatke, who changed the name to Bob’s Quik Stop Market. But not for long.

An article in The Oregonian on June 29, 1962 reports a robbery at Bob’s Quick Stop. Robert, age 56, was robbed with a knife to his throat. A few months later, he and Louise put the store back on the market, selling it to Agnes Martin on November 2, 1962. Sometime during the mid-1960s, the building ceased functioning as a store.

As we know from earlier posts here on the blog, this was the beginning of a tough time for mom and pop neighborhood grocery stores. The whole retail grocery business was changing and local grocery stores were quickly becoming convenience rather than primary shopping locations.

The Martin family owned the property for the next six years and at least one reference to the building shows it as the Mt. Zion Church of God in Christ. The Polk Directory for 1965 shows the building as vacant, and in 1967, it is listed simply as L.S. Martin. On September 17, 1968, the Martins sold the property to Carl E. Bass (son) and Viola Matheson (mother). Bass, who was a potter, turned the space into an artist’s studio and lived in the property until his death in April 2001 at the age of 73.

The property was purchased from the Bass estate by investor/developers George and Isabelle Zitcak, who held it for just four months before selling it in April 2002 to Chad Crouch and Sheryl Eckrich. This is where the story gets interesting, which will be the subject of Part 3.

To whet your appetite for the next chapter of the bungalow grocery, we’ll leave you with this photograph, which shows just how far down the building had faded during its later years and why it was a leading candidate for the wrecking ball by 2002.

2

The bungalow grocery at low ebb, about 2002. Photo courtesy of Chad Crouch.

Suffice to say that Mary Jane and Michael Smyth, and Isabelle Coulter, would probably have cried to see it in this shape.

Next up: Chad Crouch and Sheryl Eckrich bring the bungalow grocery back from the brink.

 

 

 

 

 

Alameda Theater Memories

A few months back, we came upon a photograph, taken on May 6, 1926, showing the nearly completed Alameda Theater, located at NE 30th and Alberta. Have a good look at it and soak up the details, and then look at an image from today. 

 

Alameda Theater, NE 30th and Alberta. Photo taken in May 1926. Note construction materials to the left. View looking southeast.

Alameda Theater, NE 30th and Alberta. Photo taken in May 1926. Note construction materials to the left. View looking southeast.

The same view today.

The same view today.

Remarkably, most of the original exterior is still intact. The corner entry and box office; the two prominent display cases that frame the opening; the ornamental trim along the building’s parapet; the box office just inside the entry portico; the spider web window and Georgian doorway just left of the theater entry which opens into a steep stairwell to the second floor; even the store fronts to the left of the main entry (the transom windows are still operational).

You can’t see it in the earlier photo, but the original Mediterranean style roof tiles are still in place. The marquee was removed some years back, but a 1926 time traveler would definitely recognize the building today, at least on the outside (they might ask about all those antennas on the roof). On a recent visit, the building was locked so we didn’t have a chance to look around inside.

The observant reader will also note the streetcar tracks making a sweeping left turn from Northeast 30th to Alberta Street eastbound…the Alberta Line, which operated from 1903 to 1949.

Here’s a snapshot of its history:

From 1927-1937, it operated as the Alameda Theater (even though it is a few blocks north of the Alameda Park subdivision proper).

From 1937-1964 it was simply known as the 30th Avenue Cinema.

From 1964-1969 it went by the catchy name of “Cine 30.”

From 1969 until it closed for good as a theater in 1978, it went back to its earlier name: Alameda Theater.

Since 1978, the building has served as the home of the Macedonia Church of God, and its current role as home to the Victory Outreach Church.

Along the way, trips to the movies entertained generations of our neighbors, and provided some enduring memories, particularly for a couple of brothers who grew up here in the neighborhood in the 1950s. Steve and Marshall Turner talk about the theater in the same breath as Hunderups, the other neighborhood hang out at NE 30th and Prescott (see the earlier post about Hunderups). We’ve been in touch with Steve and Marshall, and they’ve shared these memories of a misspent youth:

We have fond memories of the 30th Ave. Theater. It was a place where kids could go with their friends and act like kids and generally misbehave without too much chance of parental repercussion.

We looked forward to the Saturday matinees which cost $0.25 cents as I recall. We would usually make a stop at Hunderup’s Drug Store on the way to “buy” candy because it was cheaper to charge it all to our account at Hunderup’s than to actually pay for it at the theater.

Matinees usually consisted of a cartoon such as Tom & Jerry, Woody Woodpecker, Porky Pig, Casper the Ghost, or Daffy Duck. Cartoons were followed by a News Reel and a short serial such as Flash Gordon, The Rocket Man, The Three Stooges, Spin & Marty, or Abbot  & Costello.

The main features always seemed to be a Sci-Fi film such as House on Haunted Hill starring Vincent Price, It Came From Beneath the Sea; Them (a movie about ants that became gigantic through atomic radiation); The Attack of The 50 Foot Woman; The Day The Earth Stood Still; It Came From Outer Space; Forbidden Planet; The Blob War of The Worlds; This Island Earth; and Monster on The Campus, starring Arthur Franz, just to name a few.

Sometimes management would feature a local personality to entertain the kids. We remember seeing Mr. Moon and Addie Bobkins too.

The manager would sometimes get up on stage before the movie started and remind us to be on our best behavior. But, of course, as soon as the lights were dimmed 5,000 pieces of candy would be flying through the air. Experienced movie viewers would never sit directly below the balcony as they were easy targets for “spilled” soft drinks and wads of chewed up juicy fruits, dots, or jujubes. If we had to sit on the main level it was always to the rear so as to not be in the line of fire from the viewers above.

The screen itself was even a target and since we didn’t like the black colored dots very well these made good ammunition. Every once in a while you could hear a loud “whump” against the screen.  Mr. Moon himself took a black dot in the temple. Once in a while we took pea shooters or squirt guns with us if we really felt mischievous.

In the movie Monster on the Campus, an actor who resembled Ralph Wampler, our Alameda Grade School Principal at the time, got killed. One of the neighbor kids yelled out “hey, they just killed “Wampie,” which got all the Alameda kids laughing and shouting.

Once the movie was over it was a good idea to hustle out of the balcony quickly to avoid being recognized by one of our targets below. We would then stop by the Blue Bird Ice Cream shop next door to buy an ice cream cone with the money we saved by charging our candy at Hunderup’s.

One of the last movies they showed was the Beatles’ film A Hard Days Night, but we didn’t see it.

Once the church is done with the building, somebody should buy this place, restore it, and start showing old monster movies. But they should consider shutting down the balcony.

What do you remember about the old 30th Avenue Theater?

Alameda Theater Box Office, today a spot for the greeters at Victory Outreach Church.

Alameda Theater Box Office, today a spot for the greeters at Victory Outreach Church.

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